St. Louis/Kansas City Chapters & NIRI Annual Winter Webinar
TUE, JANUARY 15, 2008
 
Using Competitive Analysis to Increase Your Strategic Value

Tuesday, January 15th, 11:00 AM -12:00 PM (CST)

Description
Join us for our annual webinar that will provide insights on how a world-class organization integrates CI into its operations. Lynn Tyson will discuss why competitive intelligence should be an integral part of a best-in-class Investor Relations program and Dell's approach both holistically and specifically to IR. Topics will include external/internal research tools, sample analyses, and overcoming obstacles such as departmental collaboration and resource constraints. This discussion should help individuals decide what is relevant to their executive management, how to measure their effectiveness and foster two-way dialogue and information flow between IR and competitive intelligence professionals within their organization.

About The Presenter
Lynn Antipas Tyson serves as Vice President, Investor Relations for Dell Inc. In this role, she is responsible for Dell's relationships with investors and financial analysts, and strategic direction of the Investor Relations function. From 2004 through 2007, Lynn also led Dell’s Global Corporate Communications function and was responsible for all aspects of communications, including chairman’s communications, media relations, public affairs, internal and product communications as well as the industry analyst function.

Prior to joining Dell in April 2000, Ms. Tyson served as vice president of Investor Relations for Tricon Global Restaurants (now YUM!Brands). At the time Tricon encompassed the worldwide operations of Pizza Hut, KFC and Taco Bell, and was spun off from PepsiCo, Inc. in 1997. Previously, Ms. Tyson spent 12 years at PepsiCo. Ms. Tyson received a bachelor's degree in psychology from The City College of New York and a master's degree in finance/international business from The Stern School of Business, New York University. She is on the Board of Directors for the National Investor Relations Institute (NIRI). Ms. Tyson also is a member of the Executive Leadership Council and the National Society of Black MBAs.

Lynn’s views on successful Investor Relations practices, building strong relationships with senior executives and valuing intangible assets in defining strategic direction, have been featured in IR Update magazine, the monthly publication of NIRI, as well as IRQ magazine, NIRI’s journal of corporate value. Lynn also is a frequent speaker at NIRI regional and national events.

Registration Fees & Information
Registration is free! (Complimentary from NIRI St. Louis)

Or call SCIP St. Louis (314) 576-4137 / SCIP Kansas City (816) 235-5499.

NIRI members please register through NIRI St. Louis at (314) 725-2594.

*Note* Please register before 5pm (EST) Friday, January 11, 2008 as registration via the web will be closed afterwards.

Cancellation Policy
Cancellations must be received in writing by Friday, January 4, 2008.

Contact Information
Alison Bourey, St. Louis Chapter Chair, email: atbourey@earthlink.net , 314.576.4137
Dionedra Dorsey, SCIP Staff Coordinator, email: ddorsey@scip.org, 703.739.0696 ext. 111
 
Online registration for this program is closed. Please contact SCIP's offices +1.703.739.0696 for registration information. To register on site at the event, please be prepared to complete a registration application and provide payment in full.