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TUE, JANUARY 22, 2008
Tuesday, January 22, 2008 – 7:30 AM – 10:00 AM
Program Description
Pricing is the single highest point of leverage for the business. For example, if the average company improved pricing by just 1% profitability would increase by 12.5%.
It is also one of the most difficult areas to obtain CI. Both ethical and legal issues are prevalent in the area of competitive pricing. Yet it is vital that CI professionals participate in this important area of the business. Without excellent CI companies price from a weakened perspective and tend to fall prey to their worst fears about the competition. This corrosive situation leads to price wars and can dramatically alter the viability of a company and the industry in which it participates.
This session is intended to give CI professionals insight into how they can add significant value to their organization in the pricing arena by reducing fear and replacing it with understanding. The session will address the following areas:
About the Speakers
Paul Hunt is one of the world's foremost consultants in the field of pricing strategy. Throughout his 18-year career as a pricing strategist, he has advised organizations of all sizes, from small businesses to Fortune 500 companies. Paul has helped to implement profitable pricing practices for a broad variety of products and services, from highly differentiated products to commodity goods. His clients include leading companies such as ABB, Acco, Baxter Healthcare, Benjamin Moore, Chicago Tribune, Diageo, I.B.M, IMS, Irving Group, J&J, Molson Breweries, Nestle, Novartis, Pfizer, Roche, Royal Bank, Smith & Nephew, Sprint, and Terex, among others.
During his consulting career, Paul has developed a vast array of proprietary methodologies that go straight to the heart of the problem. He has helped clients with such pricing issues as: bundling/unbundling, competitive pricing, customer categorization, new-product pricing, perceived value, price complexity vs. simplification, pricing policy, price structure, price wars, price/volume relationship, and value-added pricing. Paul has a particular interest in helping companies implement the cultural changes necessary for them to become more effective value-based pricers. In this capacity, he has helped companies make significant changes that have led to substantial bottom-line improvements.
Paul also does a great deal of lecturing and writing on pricing strategy. He regularly conducts in-house training for corporate clients, speaks at industry conferences and works with the Schulich School of Business. Paul has also written articles for leading publications and associations such as Marketing Magazine, American Marketing Association, Marketing Research Industry Association and the Professional Pricing Society.
Location
Toronto Board of Trade, Downtown Centre, 1 First Canadian Place, Toronto, Ontario (416.366.6811)
Registration Fees
SC IP Member $35 US dollars
Non-Member $45 US dollars
Students - $20 US dollars (Please contact Dionedra Dorsey for registration details)
On-Site Registrants
For those who choose to register on-site, please note that you must pay the US dollar amount. Paying by credit card is the best way to ensure an easy currency conversion.
Agenda
Registration & Networking 7:30 AM
Food & Beverage 7:30 AM
Presentation 8:00 AM
Q&A / Networking 9:30 AM – 10:00 AM
Contact Information
David Gibson, Toronto Group Coordinator, email: david.gibson@sympatico.com, 416.932.9923.
Dionedra Dorsey, SCIP Staff Chapter Coordinator, email: ddorsey@scip.org, 703.739.0696 ext.111.
Cancellation Policy
Cancellations not received in writing by Tuesday, January 15th will not be refunded. No-shows will be billed.
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